Microsoft Surface – the short version

There are many words I could waste on the newly announced Microsoft Surface tablet, reflective of the company’s obsession with Apple Inc, and their increasingly obvious hail mary approach to staying relevant amongst mobile users – a market that I believe has well and truly left Microsoft behind. However, my feelings on it are perhaps best summarized by this:

Twitter search for vapourtrails hashtag

Yes, despite the inane statements and claims originating from certain (somewhat clueless) Microsoft staffers, the thing is vapourware, pure and simple.

If I had one piece of advice to give Microsoft collectively at this point, it would be – to paraphrase Gordon Ramsay – if you’re going to do this, then shut the fuck up and do it. Keeping customers in the dark about price, dates, or if it will even run half-decently at all can only translate to huge amounts of egg on face if or when it doesn’t match their expectations.

If anything, this is the one area they could do with aping Apple a bit more closely…

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