On Microsoft rebranding Lync to “Skype for Business”…

I can’t take credit for this one, so I’ll merely copy it here – from the comments section of Ars Technica’s article on the topic in question, regarding Microsoft’s continued confusing blanket branding of unrelated groups of products:

“Goddamnit, Microsoft.

Office 2013 Professional Plus vs. Office 365 Pro Plus (but with shortcuts that still say ‘Word 2013’)
OneDrive vs. OneDrive for Business
Skype vs. Skype for Business

Knock it off, douchebags. I don’t care if you call it “Microsoft Ultra Audio Visual Communications Utility 2014 1.0 OSR2b Premium Edition”. Differentiating your products by tacking on “for Business” isn’t a fucking marketing strategy.”

Couldn’t put it any better myself, really.

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